Twin Cities social media & Website management
built for small businesses that want to grow their digital presence
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From content creation to strategy and engagement, I manage your platforms so you can focus on running your business. With scroll-stopping visuals, thoughtful captions, and community-driven content that builds trust and drives growth.
I help small businesses show up consistently on social media.
Your website should work as hard as you do. I manage and optimize your online store to increase conversions, improve user experience, and support long-term growth. From site merchandising to site strategy and performance analysis.
Optimizing your website to become a revenue & visit driver.
When your social media and online store work together, your brand grows faster. I connect content strategy with e-commerce performance to create a seamless customer journey—from scroll to sale.
One partner. One strategy. Complete digital support.
Hi! I’m Jess, founder of Northern Perennial // Social & Shop. After 7.5 years leading a multi-million-dollar e-commerce website and 10 years as a digital merchant—including a Fortune 500 company—I’m now pursuing a full-time startup helping local businesses grow online.
Along the way, I’ve been creating content for my passion project, @ilovethisstate, all while balancing full-time work. I know firsthand what it takes to grow a brand online and genuinely connect with your audience.
As a Minneapolis local for 13 years, mom of two young kids, and wife of a golf fanatic, I understand the value of community, connection, and supporting small businesses. Northern Perennial was born from my love of helping local businesses thrive online—through social media strategy, content creation, and e-commerce management—without the need for a full-time hire.
I’m hands-on, flexible, and committed to helping your brand grow while saving you time. Whether you need support with social media, your online store, or both, I make it easy, effective, and personal.
About me
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Have questions or ready to grow your social media & online presence? I’d love to hear from you!
Northern Perennial // Social + Shop is a Minneapolis-based marketing service helping local businesses with social media and e-commerce management—without the need to hire a full-time employee.
Reach out and let’s chat about how I can support your brand!
northern.perennial.mn@gmail.com